Unwrapping Data Curation: Revolution or rebrand?

Data curation has been a hot topic in 2024 – but is it truly novel or simply a rebranded practice? Join us as we unpack the details and explore the evolution of data curation with Azerion, Microsoft Advertising, OneTag, and Lotame at this virtual event. As well as having the opportunity to put your questions to our speakers, you’ll come away with a clearer understanding of: 

• - How data curation and emerging techniques differ from traditional approaches 
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• - Brand safety considerations and best practices in this space
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• - The key challenges and opportunities stemming from the shift towards first-party 
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• - How to streamline the integration of diverse data sources and improve campaign outcomes in programmatic advertising